Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60Field & Stream Friends and Families Outdoor Enthusiasts The 9.5 million outdoor enthusiasts who currently read Field & Stream magazine are our natural target customers. They live and breathe Field & Stream and trust the brand as a source for advice and information surrounding their outdoor pursuits. They have a high propensity to purchase Field & Stream branded product as well as the inclination to stay at a Field & Stream branded property. Outdoor enthusiasts, sportsmen, sportswomen and their families who love the outdoors and the lifestyle are a strong target for the Field & Stream brand. They include a universe of over 70 million people who love to be outdoors bird watching, backpacking, fishing, boating, hunting, mountain climbing, hiking and camping. 17